Fix Your Marketing
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Crystal Thies
CEO, Crystal Clear Cz
7
AUGUST
4:00 PM
Eastern
A call them Hands-On, Purpose-Propelled Entrepreneurs!
By Hands-On, I mean those who are DIY for the most part. They are in charge of implementing their own marketing initiatives. Maybe they have a VA or outsource some bits, but they're the driving force. Likely they're learning how to market from expert free resources or even invest in some courses and systems but ultimately have to apply that knowledge to their own business.
Purpose-Propelled means that they see their business as something more than makes them money. It's a calling. It's also intimately tied to their own identity and the work they want to do in this world.
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Crystal Thies is an entrepreneur through-and-through. Her path has not been direct and to many – and often her – it hasn’t appeared clear. BUT it’s led her to the place she’s meant to be… helping others seize clarity.
She’s been a financial advisor, non-profit administrator, fundraiser and non-profit marketer, financial advisor (again), and ultimately set off on her own to create a business that made her one of the first and leading social media experts in LinkedIn specializing in helping entrepreneurs, sales people, and financial advisors leverage LinkedIn for sales and business development.
She is the co-author of the first-ever book on social media for financial advisors that was published by Bloomberg Press in 2012.
She was given the name LinkedIn Ninja and wore it proudly for more than 12 years.
However, no matter how powerful LinkedIn and other online marketing platforms are, if people are not clear on their foundation – crystal clear – they will never have success.
So, she has created Crystal Clear Cz (pronounced seize) to help entrepreneurs seize clarity. Clarity of brand. Clarity of message. Clarity of target market. Clarity of offers. Clarity of business models.
And, for those courageous enough, clarity of self. Because if you are not crystal clear on who you are and how you operate, you’ll never create a successful business.
As an entrepreneur coach, she helps her clients find the clarity themselves but also leverages her special powers of insight to share the clarity that she sees allowing them to seize the clarity that resonates as true.
© 2026, Crystal Clear Cz