Dare to Differentiate OR...
 Stay Stuck in Mediocrity!

Can you quickly and succinctly answer the question, "Why should a perfect prospect hire you instead of your closest competitor?" If not, this HANDS ON Workshop will help you identify how to DIFFERENTIATE yourself from the competition to attract ideal clients!

"If you try to be all things to all people, no one will remember you for anything."

Even if you're a generalist, you still need to differentiate. Otherwise, the only reason potential clients have to pick you is based on price. Competing on price is nothing more than a race to the bottom and that's not a solid foundation for a business.


It also means you may find yourself working with less than desirable or wrong-fit clients who take the joy out of your work.


When you create differentiation you make it easier for star-shaped pegs to find your star-shaped hole. If you feel like you've only been attracting square pegs, then this is a program for you!

Benefits

This is a small group workshop with personal feedback.

Doing vs. Learning

This program is divided into 3 working sessions focused on the differentiation process followed by direct integration into your business. In between the sessions are reflective and active exercises. The goal is to DO the work and not just learn about it.

Focused Feedback

You'll share what you've identified as your differentiator with the entire group. It's like having your own focus group. In the end, you'll have a new way to position yourself in your marketing that separates you from the competition.

Small Group

This program is limited to 10 people. This means that you'll get important feedback from  up to 9 other people PLUS Crystal. You can't find clarity in a vacuum. It's difficult to do this work alone without a diversity of people to bounce ideas off.

This program is for you if...

  • How you describe what you do and who you do it for is EXACTLY the same as most competitors.
  • People ask about your services, but they are not buying from you.
  • People seem confused or ask a lot of questions when you describe what your business does.
  • People aren't signing up for your free lead magnets and content.

Live Interactive Workshops:

Session #1: Reflect, Target, and Investigate
Session #2: Define Options and Refine
Session #3: Integration into Your Marketing Messages

Recordings Provided


Dare to Differentiate! Only $333. Limited to 10 Entrepreneurs.

Enroll Now

Limited Time Offer: Join by August 16th and get:

FREE 30 min 1:1 valued at $111

“

Crystal is a highly intuitive, get-it-done professional!

How do you know when you have a true and trusted advisor? They email you in the middle of the night to let you know they've solved the problem you didn't know you had!

This is exactly what Crystal did for me and my business! And then, she asked me the pivotal question of my future success: What's the most important thing you do for your clients? My response was that I maximized their potential!

Crystal then used her extensive marketing expertise and business insight to help me develop the MaxPotential U model, and I'll be forever grateful for that.

Crystal is a highly intuitive, get-it-done professional—one that you want and need to know no matter the state of your business!

Peg Stookey

“

Especially focused on helping us stretch our dollars!

Crystal has taught me a great deal about the Social Media world, frequently providing me with information and planning insights that I had not heard from others, or had not heard with such clarity and intuitive grasp. I recommend Crystal highly - for her Social knowledge, creativity (especially focused on helping us stretch our dollars), and results. In addition, she has been a helpful business associate referral source, and a very responsive provider whenever I have had questions.

Dan Toussant

Do you know you NEED to DIFFERENTIATE but haven't been able to do it?

Don't feel bad! It's not easy even when you know what you're doing!

And it's even HARDER if you're trying to do it alone.

You've probably heard marketing experts talking about "niching until it hurts" or to go "an inch wide and a mile deep." But it's scary!

So many entrepreneurs worry about losing opportunities when developing a niche because it sounds like they are limiting themselves and the people they could get as clients.

But, here's the thing... you're actually going to get MORE opportunities because you're able to more CLEARLY communicate WHAT you do and WHO you do it for.

Differentiation ISN'T the same as NICHE. It CAN be, but it doesn't have to be. 

A niche is simply one form of differentiation. There are multiple ways to differentiate yourself.

Differentiation is about clearly communicating what is different and better about you, the work you do, and who you do it for when COMPARED to your competitors. 

It answers the question, "why pick YOU?"

You need to demonstrate why you're special and that you're not just a commodity to buy at the lowest price; you provide additional value that's worth paying for - for the right clients.

Differentiation is your SECRET SAUCE.

We'll Focus on 4 Areas

Target Audience

It's not just about the external demographics, it's about what's going on inside. Inside their head, their heart and their gut. You have to prove you know them.

Your Authority

Is it evident that you are the best provider to help your ideal client? It's not just about your credentials and experience, how do you demonstrate your expertise?

Key Messages

Words matter. Once we've refined your target audience, authority, and differentiation, we'll then apply that to your existing or new marketing messages to plug into your ideal clients' brains

Differentiation

It's important to be able to explain why an ideal client would pick you over your closest competitors. Identifying something unique to you that is important to them is what makes that happen  

When you're done, you'll have the KEY MARKETING variables to plug into all your marketing materials. This makes EVERYTHING easier!

Enroll Now

The IDEAL Time...

Working with Mercury Retrograde

What IF this process could be a bit easier? What IF the energy surrounding us helped us tap more deeply into our inner knowing to feel into the differentiation that is right for us?

Mercury went retrograde in Virgo on August 4th. On August 14th, it re-enters Leo. Mercury is the Messenger Planet. It controls our communications - which often go awry when in retrograde and what gives it a bad name. BUT, this Mercury Retrograde in Leo - ruled by the confident Sun - creates space for intense inner work on our identity and self esteem. THEN, when Mercury conjuncts the Sun on August 18th, you may find yourself even more inspired to dive into self-work that has you feeling more connected to your sense of self and inner voice. Wouldn't it be great to have a guide direct you and that energy in developing the differentiation and messaging you need to better communicate your business offerings?

BUT, we're waiting until AFTER Mercury has finished it's Retrograde to start creating. Our last session is outside of the Retrograde period.


You DON'T have to DO IT ALONE, and you don't have to spend thousands of $$$

This three-part workshop is designed to help those entrepreneurs  and small business owners who need to differentiate and can do it on their own with some direction and guidance. During the first session, I'll introduce the different ways that you can build differentiation. I'll then provide key exercises that you will do on your own between the workshops. They will lead you to identifying what differentiates you from your competition.


In between, you will have also access to an online platform with your group to access the details of the exercises, start sharing your findings, and ask questions.


We will then come back together so that you can share the fruits of your labor with the group. Both the group and I will give you feedback. That's the second important component because you need to see what people who could be your clients think. This will help you sharpen your differentiation.

Register NOW! ONLY $333

Here’s what people are saying about Crystal

Crystal has been helping entrepreneurs focus their businesses, marketing initiatives and marketing messages for 15 years. 

Andrea Driessen

Copywriter

While I’ve been in business for decades, like any human, I lack objectivity and perspective on some aspects of my company. An eye-opening consultation with Crystal Thies helped me examine my brand through Crystal’s strong and smart magnifying glass. I came away with a clear path forward for revamping key aspects of my marketing approach that I would *never* have seen on my own.

Mary Kacaba

Hypnotherapist

From working with Crystal, I have increased my income, time management skills and practices and enhanced my ability to serve my clients needs in an extraordinary way. She knows how to stretch me to integrate new ideas into my business model. And when to balance letting me further grow into my potential. I credit Crystal with much of the success I am and have been having.

Heather Esposito

Coach & Energy Healer

Sometimes it's hard to see what you are missing when you are looking at you own business ~ that's where Crystal comes in.
She was like a wizard looking at my business and helping me see the holes in my marketing, ways that I can clarify my message and how to adjust my email funnel that would attract more of my ideal client~ in a way that felt kind and caring! I'd highly recommend Crystal if you are looking to elevate your business message and marketing!

What You Get

  • Three, Live 90-minute Workshops, recorded to watch on your own time or re-watch
  • Access to private, cohort only online portal to discuss, share and get ongoing feedback (+ 1mo. after program)
  • Guided exercises to help you dive deep and find the answers within
  • Personal feedback from Crystal and all cohort members in the workshops and online portal

Workshop Dates and Times:

Session #1:  Wednesday, August 21, 2024 at 2:00 PM EST

Session #2:  Wednesday, August 28, 2024 at 2:00 PM EST

Session #3:  Wednesday, September 11, 2024 at 2:00 PM EST

IMAGINE... Having new positioning for marketing your business for the last 3rd of 2024!

Limited Time Offer: Join by August 16th and get:

FREE 30 min 1:1 valued at $111

Register NOW! ONLY $333

Meet Crystal

Crystal Thies Marketing Audit Investigator

Crystal Thies is an entrepreneur through-and-through. Her path has not been direct and to many – and often her – it hasn’t appeared clear. BUT it’s led her to the place she’s meant to be… helping others seize clarity.


She’s been a financial advisor, non-profit administrator, fundraiser and non-profit marketer, financial advisor (again), and ultimately set off on her own to create a business that made her one of the first and leading social media experts in LinkedIn specializing in helping entrepreneurs, sales people, and financial advisors leverage LinkedIn for sales and business development.


She is the co-author of the first-ever book on social media for financial advisors that was published by Bloomberg Press in 2012.


She was given the name LinkedIn Ninja and wore it proudly for more than 12 years.


However, no matter how powerful LinkedIn and other online marketing platforms are, if people are not clear on their foundation – crystal clear – they will never have success.


So, she has created Crystal Clear Cz (pronounced seize) to help entrepreneurs seize clarity. Clarity of brand. Clarity of message. Clarity of target market. Clarity of offers. Clarity of business models.


And, for those courageous enough, clarity of self. Because if you are not crystal clear on who you are and how you operate, you’ll never create a successful business.


As an entrepreneur coach, she helps her clients find the clarity themselves but also leverages her special powers of insight to share  the clarity that she sees allowing them to seize the clarity that resonates as true.

The Nitty Gritty

If you want the details of what we'll cover in each session.

1

Module 1: Reflect, Target, and Investigate - September 21st

In this session, we'll discuss the different ways to differentiate yourself, different ways to identify a target audience, and different ways to establish your authority. This isn't a cookie cutter process and there is more than one way to do this. Exercises will be provided for you to complete on your own by the next session. These exercises will will encourage you to come up with multiple options for each area to bring back to the group for feedback.

2

Module 2: Define Options and Refine - September 28th

In this session, you'll bring your work back to the group and share it. This feedback from fellow cohorts and Crystal will help you identify the best options and refine further to be ready to integrate into your greater marketing messages. This part is critical as you can't find clarity in a vacuum. You must have others to bounce these ideas off. After the session, you'll receive guidance on integrating this into real marketing messages to bring back to the group.

3

Module 3: Integration into Your Marketing Messages - September 11th

Because creativity often needs a little space (and we want to move a bit further from the end of Mercury Retrograde), we'll be meeting 2 weeks later. We'll come together to hear how you've integrated these key variables into your key marketing messages. Crystal and the group will help further massage your messages - if needed. Throughout this process, you'll also have access to the online portal to share and get feedback. That portal will be open for a month following the last session to continue to get support from Crystal and the Cohort as you continue to build your messages and Dare to Differentiate.

Dare to Differentiate! Only $333. Limited to 10 Entrepreneurs.

Enroll Now

Limited Time Offer: Join by August 16th and get:

FREE 30 min 1:1 valued at $111

If your prospects can't tell the difference between you and your competitors, you don't have any time to waste!

Dare to Differentiate and you'll set yourself apart from the competition and attract ideal clients!

JOIN NOW
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